Canada’s CEO Of The Year Submission
Posted on Thursday, April 10th, 2008.
- Client: Executive Communications
- Company: TELUS Corporation
- link: Darren Entwistle
I contracted for the Executive Communications department within TELUS fro many years, and one thing I know for sure, Darren Entwistle is one smart guy. Any time a corporation gets big and start integrating into our lives, we seem to get the hate on. But when I joined, TELUS was an dinosaur telco valued at $4,00 per share. I think at it’s peak, I saw a moving technology company valued at over $80 per share.
One of TELUS’ strengths is the TELUS brand, which I seem to have a knack for exploiting. This is one of the few print designs I was asked to create. I struggled with putting critters, and plants all over the place, but after I deleted all the layers from my mockup, the clean look of starfish centered became the clear choice.