Canada’s CEO Of The Year Submission


Posted on Thursday, April 10th, 2008.

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Project Details

  • Client: Executive Communications
  • Company: TELUS Corporation
  • link: Darren Entwistle

Design Contributions

Project Description

I contracted for the Executive Communications department within TELUS fro many years, and one thing I know for sure, Darren Entwistle is one smart guy.  Any time a corporation gets big and start integrating into our lives, we seem to get the hate on.  But when I joined, TELUS was an dinosaur telco valued at $4,00 per share.  I think at it’s peak, I saw a moving technology company valued at over $80 per share.

One of TELUS’ strengths is the TELUS brand, which I seem to have a knack for exploiting.  This is one of the few print designs I was asked to create.  I struggled with putting critters, and plants all over the place, but after I deleted all the layers from my mockup, the clean look of starfish centered became the clear choice.