Expel your Elephants by CoachKevin
Posted on Friday, April 2nd, 2010.
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- Client: Coach Kevin
- Company: SGI Synergy Inc.
- link: http://www.coachkevin.com/expel-the-elephants-a-free-ebook/
Coach Kevin (Kevin Lawrence) is a strategic advisor and coach to CEOs and executive teams across North America and internationally. Driven by a relentless passion for helping business leaders get what they really want, in business and life, Kevin has coached clients across a wide range of industries, including consumer packaged goods, manufacturing, luxury retail, media, automotive and professional services. He deeply believes that CEOs and entrepreneurs can have tremendous business success along with an enriching, adventurous and fulfilling lifestyle, taking their professional and personal accomplishments to an entirely new level.
We designed this document as a feature for his website. A downloadable PDF is the perfect example of “knowing your audience”. Though we lean on social media outlets for these types of communications, the average CEO and executive do not stay on the bleeding edge of online communications. They still print or save documents, and they read on the road or in the plane. The downloadable communication document makes for a handy tool for the Coach Kevin’s users to digest easily.