SixSix8 » Brochure Design

Camp Douglas 2011 Brochure

admin — Tue, 10 May 2011 08:31:04 +0000

Expel your Elephants by CoachKevin

admin — Fri, 02 Apr 2010 21:08:02 +0000

Coach Kevin (Kevin Lawrence) is a strategic advisor and coach to CEOs and executive teams across North America and internationally. Driven by a relentless passion for helping business leaders get what they really want, in business and life, Kevin has coached clients across a wide range of industries, including consumer packaged goods, manufacturing, luxury retail, media, automotive and professional services. He deeply believes that CEOs and entrepreneurs can have tremendous business success along with an enriching, adventurous and fulfilling lifestyle, taking their professional and personal accomplishments to an entirely new level.

We designed this document as a feature for his website. A downloadable PDF is the perfect example of “knowing your audience”. Though we lean on social media outlets for these types of communications, the average CEO and executive do not stay on the bleeding edge of online communications. They still print or save documents, and they read on the road or in the plane. The downloadable communication document makes for a handy tool for the Coach Kevin’s users to digest easily.

download the PDF

Camp Douglas Brochure 2010

admin — Thu, 03 Dec 2009 22:49:33 +0000

Once again, the Camp Douglas Brochure is finally here. This year, we tried something new, which is have the release date BEFORE Christmas, instead of after. The impacts really are that parents are able to book off summer holidays knowing the camp schedule in advance. This did put an undue pressure on the camp to finalize date and rates earlier than expected. With the help of our new camp director, Rebecca ‘Bert’ Simpson and the promotions committee we were able to assemble, approve and ship in short order.

I went off the deep end this year, with colors and boldness. I had a great set of photography to choose from, so it’s always best to start with your strengths. I had an earlier inspiration from a ROXY advertisement I had clipped several months back, and went for something bright, and unique.

Camp Douglas – Summer Brochure 2009

admin — Tue, 03 Mar 2009 12:42:07 +0000

Camp Douglas is a Presbyterian summer camp located on the Sunshine Coast in Roberts Creek, BC. Annually, I create their summer brochure to help promote the summer camping ministry for kids, teens and families. This 2009 version of the brochure was printed in a large, 3-fold design using large photographs of kids. Many camps choose a mish-mash of photos for their summer camp brochures. I decided to stray from the chaotic montage and create a clean, and eye-catching photo composite using the kids, the camp dock, and a sunset.

Camp Douglas Brochure 2008

admin — Sat, 22 Mar 2008 09:35:32 +0000

Since I think this this the first print design that I would consider professionally created. Previous print projects were more, let’s say, ‘hobby’ projects. I’m particularly happy with how the deep the tones feel in this brochure. I also think it’s a perfect mix of happy kid-friendly, natural, and organic.

Summer camping for kids is becoming more and more difficult to promote as there are so many programs that parents can ‘drop’ their kids off. Competing against computer camps, sports camps, and day camps, our brochure needs to have some boldness to stand out against the other advertising brochures.

This brochure is a four panel gate fold.

Camp Douglas Brochure 2007

admin — Sat, 10 Mar 2007 09:37:32 +0000

I took over the duties of designing Camp Douglas’ brochure this year and wanted to wow the socks of the committee. Trouble with choosing orange as a key color is that it’s so extremely bold, that it’s hard to highlight the various parts of the brochure. So monochromatic hues were used, against brighter, stronger imagery. Over the years, background extraction has become a specialty of mine, and I implimented this skill in having the kids (Zander and Spiderman) bust out of their bubble frames.

The aim was to deliver the life, vibrancy and excitement of summer camping. I should mention at this point that I’ve been attending, leading and operating with Camp Douglas since I was 8 years old, and I have a soft spot for the merits of summer camping and the amazing impact it has on the lives of children.