SixSix8 » Marketing (Print)

Expel your Elephants by CoachKevin

admin — Fri, 02 Apr 2010 21:08:02 +0000

Coach Kevin (Kevin Lawrence) is a strategic advisor and coach to CEOs and executive teams across North America and internationally. Driven by a relentless passion for helping business leaders get what they really want, in business and life, Kevin has coached clients across a wide range of industries, including consumer packaged goods, manufacturing, luxury retail, media, automotive and professional services. He deeply believes that CEOs and entrepreneurs can have tremendous business success along with an enriching, adventurous and fulfilling lifestyle, taking their professional and personal accomplishments to an entirely new level.

We designed this document as a feature for his website. A downloadable PDF is the perfect example of “knowing your audience”. Though we lean on social media outlets for these types of communications, the average CEO and executive do not stay on the bleeding edge of online communications. They still print or save documents, and they read on the road or in the plane. The downloadable communication document makes for a handy tool for the Coach Kevin’s users to digest easily.

download the PDF

Camp Douglas Brochure 2010

admin — Thu, 03 Dec 2009 22:49:33 +0000

Once again, the Camp Douglas Brochure is finally here. This year, we tried something new, which is have the release date BEFORE Christmas, instead of after. The impacts really are that parents are able to book off summer holidays knowing the camp schedule in advance. This did put an undue pressure on the camp to finalize date and rates earlier than expected. With the help of our new camp director, Rebecca ‘Bert’ Simpson and the promotions committee we were able to assemble, approve and ship in short order.

I went off the deep end this year, with colors and boldness. I had a great set of photography to choose from, so it’s always best to start with your strengths. I had an earlier inspiration from a ROXY advertisement I had clipped several months back, and went for something bright, and unique.

Island Soccer 101 – Advertising Poster

admin — Sat, 10 Oct 2009 12:30:55 +0000

This is Island Soccer 101‘s second season advertising poster. It the first year was a smashing success and the second year is expected to be even better. Island Soccer 101 is run by Eric and Chris Yue, the brother behind the largest hockey league on Vancouver Island.

Camp Douglas – Summer Brochure 2009

admin — Tue, 03 Mar 2009 12:42:07 +0000

Camp Douglas is a Presbyterian summer camp located on the Sunshine Coast in Roberts Creek, BC. Annually, I create their summer brochure to help promote the summer camping ministry for kids, teens and families. This 2009 version of the brochure was printed in a large, 3-fold design using large photographs of kids. Many camps choose a mish-mash of photos for their summer camp brochures. I decided to stray from the chaotic montage and create a clean, and eye-catching photo composite using the kids, the camp dock, and a sunset.

Jampaks.com Concept Flyer

admin — Sat, 28 Feb 2009 12:07:28 +0000

Soccer Express proposed an online webstore which specialized in selling packages of training equipment for soccer coaches. Since most of the staff and managment are experienced soccer coaches, they felt there was a need for providing intuitive pre-made training packs designed to help teach and coach soccer. The process has stalled, but the idea is still there. This was the concept flyer that I created that they planned to use as marketing.

Ultimate Frisbie League Poster

admin — Wed, 10 Dec 2008 07:44:47 +0000

Island Recreation 101 need a poster to advertise their new Ultimate Frisbee league in Victoria BC.

Camp Douglas Brochure 2008

admin — Sat, 22 Mar 2008 09:35:32 +0000

Since I think this this the first print design that I would consider professionally created. Previous print projects were more, let’s say, ‘hobby’ projects. I’m particularly happy with how the deep the tones feel in this brochure. I also think it’s a perfect mix of happy kid-friendly, natural, and organic.

Summer camping for kids is becoming more and more difficult to promote as there are so many programs that parents can ‘drop’ their kids off. Competing against computer camps, sports camps, and day camps, our brochure needs to have some boldness to stand out against the other advertising brochures.

This brochure is a four panel gate fold.

TeamVision 5th Anniversary Handbill

admin — Thu, 30 Aug 2007 02:15:06 +0000

TeamVision is one of TELUS’ most prominent means of communication with their employees. On the 5th anniversary of their first broadcast, a large promotion and give away was organized across Canada. Part of the festivities was handing out handbills to employeess in the different regions with a secret code to see if they won. I created a unique formula for generating winners, and was able to create a secure site to give you the good (or bad) news.

Camp Douglas Brochure 2007

admin — Sat, 10 Mar 2007 09:37:32 +0000

I took over the duties of designing Camp Douglas’ brochure this year and wanted to wow the socks of the committee. Trouble with choosing orange as a key color is that it’s so extremely bold, that it’s hard to highlight the various parts of the brochure. So monochromatic hues were used, against brighter, stronger imagery. Over the years, background extraction has become a specialty of mine, and I implimented this skill in having the kids (Zander and Spiderman) bust out of their bubble frames.

The aim was to deliver the life, vibrancy and excitement of summer camping. I should mention at this point that I’ve been attending, leading and operating with Camp Douglas since I was 8 years old, and I have a soft spot for the merits of summer camping and the amazing impact it has on the lives of children.

Island Hockey 101 Handbill

admin — Sat, 30 Dec 2006 01:49:33 +0000

Island Hockey 101 and Island Recreation 101 is now one of the largest recreational sports organizations on Vancouver Island, so it’s hard to remember back when it was an idea of two brothers that liked sports. There was quite a risk, because, in like the rest of the freezing Canadian cities, a community like Victoria has limited hockey facilities, and none with availability.

Year one, I whipped this up for the Yue brothers so they can start running around parking lots and putting something in windshields, in hopes that there’s enough beer-league hockey players to start something fun. Turns out, there was more than enough!